Our ethos needs to align with our consumer. “There’s just really interesting things that we can do.…Consumers like to identify with brands that actually identify with them and their ethos….That’s what I’m going to push us to do. “Why can’t we show up at Coachella in a cool way…or awards shows?” he added. “The groundwork has been laid, so what I want to do is continue to tell the stories that Good American has been telling their audience, but I also want to expand that audience,” Layne said. It’s just a lot of cooks in the kitchen, and you’re all trying to make decisions, which is completely fine, but I knew from my heart that I needed to be in a smaller place where I could just be, like, ‘Is this working? If it’s not, then let’s pivot.’”Īt Good American, he aims to connect with the younger consumer by “organically leaning into culture” and showcasing what it means to be an inclusive brand today, beyond featuring plus-size models. It’s just a lot of people, and there’s nothing you can do about it. And it’s just really hard to do that with a big corporation. “It’s cool to be in really big organizations, but as I see marketing and how it’s changing, you have got to be nimble and be able to move and pivot if something’s not working.
#Revolve swimwear how to
Working at Calvin Klein, similar to his experience at Microsoft, gave him “the grounding of how to navigate a matrix, complex matrix, a really big organization,” he continued. The title is a new role for the brand, launched in Los Angeles in 2016 by Emma Grede and Khloé Kardashian. NEW GIG:Good American has tapped Jamaal Layne as chief marketing officer. The brand, which is known for its modern American menswear, was purchased by American Eagle Outfitters in 2015 for $115 million. He operates four stores in New York and Connecticut with a unit in Williamsburg, Brooklyn, expected to be added in the spring. The designer, who celebrated his 10th anniversary in business last year, has converted from his initial wholesale model to a direct-to-consumer one. The swimwear launched quietly on the Todd Snyder’s e-commerce earlier this week. We want the brand to be a one-stop shop for the modern gentleman, so that when they come in to buy our Seasoft Linen shirt or sweater polos, they can now see swimwear.” “Quality and fit is always essential and, most importantly, it needs to meet the customers’ needs. “The decision to move into our own swimwear was an easy one after seeing the incredible demand for it at our East Hampton store and with swim collaborations with other brands over the years,” Snyder said. The shorts are offered in a variety of colors and patterns. There will be 12 colors and patterns in the initial drop and prices range from $118 to $128. The inseam is five inches, which is expected to hit at mid-thigh. The short offers an elastic waist, a mesh liner, a draw cord with metal tips, two side pockets, a self-draining back pocket with a Velcro closure and a key holder. The men’s designer has quietly unveiled his first foray into swimwear with “The Montauk,” a trunk that is similar to his top-selling Weekend Short that is being marketed as a sophisticated modern take on a classic surf short. INTO THE WATER:Count Todd Snyder as the latest company to take the plunge into swimwear. The space also offers lounge areas, coffee and sweets. The revolve Social Club is a two-story retail shop that offers many of the brands carried on Revolve’s website, such as Cult Gaia, Song of Style and House of Harlow 1960. The collection comes after Revolve unveiled its Social Club earlier this month in Los Angeles. With that in mind, we’ve rounded up our favorite styles available right now.Styles from Revolve’s WellBeing + BeingWell collection. We also can’t help but adore how they present a slimmed down appearance, which is truly ideal if you’re not feeling all that confident when it’s time to hit the shores.Ĭonsidering how trendy one-piece swimsuits are these days, it’s no surprise that there are so many new designs on the market. Not only are they incredibly flattering, they help Us look seriously elegant while sunbathing. Right now, we’re all about one-piece swimsuits. Too early to talk about swimsuit season? Think again! Whether you’re lucky enough to live in a warm location or are simply preparing for summer, it’s always a good idea to be prepared in the swimwear department. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.
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